MY-CD (www.my-cd.com) is the first Internet site to allow consumers to create
their own personalized compact discs using thousands of songs in more than 30
categories from major labels and catalogues. Debuting on May 1st, this
packager, promoter, marketer and distributor of compact discs will roll out
with a major campaign targeting consumers via print, radio and Internet
advertising with the tagline "My life is a movie ... MY-CD is the soundtrack,"
which will run regularly until early July.
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Platinum Entertainment Develops Custom CD Service
Reuters
Platinum Entertainment Inc. said Wednesday it is developing a Web site where
customers can download CD-quality music to their computers and create
customized compact disks at home. The news sent Platinum Entertainment's stock
up more than 15 percent. In was up $1.50 at $13.375 in afternoon trading on
Nasdaq. To make their own CDs, users need a CD recorder and software -- which
they will be able to order from Platinum Entertainment's Web site for about
$200 -- but they can also have their customized CDs mailed to them. The
service is expected to be in place in the third quarter. Prices will be
comparable to retail CDs, a spokesman said.
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